Some months ago a work colleague created an event/campaign for Toyota iQ. The event ended with a photo award show – check out the winning pictures on Feel that iQ. Well seems like DK isn’t the only place where the small iQ car gets special treatment by the agency’s. To promote the iQ in Belgium, pleaseletmedesign, interactive artist Zachary Lieberman and a professional driver created a font with the car. Naming it iQ.

I’m not sure about the font, but I like the digital tracks on the still shots. Download the font here and check out the making og the font in the post.