Diesel’ “Be stupid” campaign
It reminds me of some of the old Diesel advertising that I liked so much and I actually agree with the campaign on many levels. If you ever read anything of Paul Arden – legendary copywriter and creative director for Saatchi and Saatchi – you’ll know why.
Stupid is smart, reported by fashion house and popular jean manufacturer DIESEL. After their inciteful ads campaigns and sex sells viewpoint to maintain them on top, It’s no big surprise that their brand new ad strategy “the stupid philosophy” is evenly as avant garde.