Juergen Teller shoots the new Missoni SS 2010 Campaign
Now this is real family time. Angela Missoni (Missoni designer) reunited her family to be in the new campaign. The ads were shot over a dinner at founders Rosita and Tai Missoni’s house.
“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela Missoni. “This campaign really reflects the mood I’m in these days, even from a design stance.”
And off course the whole thing was shoot by Juergen Teller
Vivienne Westwood SS 2010 Campaign by Juergen Teller
Libertine-Libertine 2010 Campaign
Erik Refner
Diesel’ “Be stupid” campaign
Comme des Garcons SHIRT SS10 Campaign
I think there quite nice, even though it’s not for me. I’m happy just to wipe my hands in their towels
[...] Teller has been a busy bee, doing the campaign for Missioni and now the one for Vivienne. Featuring Tati, Vivienne Westwood, her husband Andreas Kronthaler and [...]
Please my God, help all of us to forget this campaign…
This is a family album focused on to promote themselves … not a campaign… no one single element communicates something in a right way… do you really image to read a magazine and consider one of this picture a campaign? please… tell what you really think… I’me very bored … this family would like to be a fashion company but in the end … they are a family of hick!!!
Hillbillies or not.
This is who they are, and for the first time their sometimes outdated patterns are explained and understood. This is really their style – check out their worn couch.
Using themselves to personifying their brand isn’t new, but it makes it real. And who better to photograph “real” than Jurgen Teller.
I quite like it. I agree that it won’t be a page stopping campaign in the magazines but it will position them as something out of the ordinary.
Anyone in their right mind ever wear those sweaters…?